Eating Disorders Association of Maine
Transforming a longstanding nonprofit website into a welcoming, accessible, and search-friendly resource hub for eating disorder support throughout Maine.
A clearer digital home for support, education, and connection.
The Eating Disorders Association of Maine needed a website that could better reflect the depth of its mission while making critical information easier for community members, loved ones, providers, and professionals to find.
CV Brands led a complete website rebrand and rebuild, creating a thoughtful digital experience that feels warm, trustworthy, and grounded in EDAM’s work. Alongside the visual transformation, we reorganized the website’s content, strengthened its search foundation, and expanded its visibility across relevant online directories.
The goal was not simply to make the website look different. It was to make EDAM’s resources easier to navigate, easier to understand, and easier to discover.
Important resources were getting lost in an outdated structure.
EDAM’s previous website held years of valuable information, including provider listings, treatment resources, educational materials, membership information, events, and community support. But the site’s structure and visual presentation made it difficult for visitors to understand where to begin.
The organization also needed a stronger search presence. Individual pages required clearer keyword targeting, metadata, headings, internal links, and content organization so people searching for eating disorder help in Maine could more easily discover relevant resources.
Our challenge was to preserve EDAM’s history and community-centered identity while creating a modern website that could support the organization’s next chapter.
Strategy, design, and visibility working together.
We approached the project as a complete digital ecosystem rather than a collection of disconnected website pages.
Website Strategy
We mapped a clearer user journey for people looking for help, providers joining the directory, professionals seeking education, and community members wanting to support EDAM.
Full Visual Rebrand
We established an updated visual direction with an approachable color palette, intentional typography, organic design elements, and consistent styling throughout the website.
Custom Squarespace Design
We rebuilt the site with flexible page layouts, stronger calls to action, responsive mobile styling, and custom code where the standard Squarespace tools needed extra support.
SEO Strategy
We optimized page titles, descriptions, headings, URLs, image text, service language, internal links, and resource content around the ways people actually search for support.
Directory Development
We transformed the provider directory into a more organized, expandable resource with individual search-friendly listings and clearer provider categories.
Citation Building
We strengthened EDAM’s off-site presence through consistent business and nonprofit listings, helping search engines better understand the organization’s identity, location, and mission.
Compassionate without feeling clinical.
EDAM supports people navigating deeply personal and often overwhelming experiences. The new visual identity needed to feel credible enough for providers and community partners while remaining approachable for individuals and families seeking help.
We moved away from a dense, institutional presentation and created a softer visual system inspired by connection, movement, hope, and the natural landscape of Maine.
- Warm, calming, and community-centered visual direction
- Organic shapes and gentle movement throughout the site
- Accessible contrast and more readable content layouts
- Consistent buttons, cards, headings, and calls to action
- A flexible design system that EDAM can continue using
Create a digital space that helps visitors feel supported, oriented, and invited to take the next step.
Built around what visitors need to do next.
Every major page was given a clearer purpose, more intentional hierarchy, and an easier path forward.
Clearer resource pathways
Visitors can more easily locate treatment providers, treatment centers, crisis resources, self-help information, and support for loved ones.
A redesigned provider directory
Provider listings were organized into a searchable content system with categories and individual pages that can be expanded as EDAM’s membership grows.
Stronger event promotion
Conferences and educational events now have space for detailed agendas, presenter information, registration links, continuing education details, and event-specific SEO.
More visible ways to participate
Membership, donations, volunteering, provider participation, and community involvement are connected through stronger calls to action.
Helping the right resources show up at the right moment.
For an organization like EDAM, search visibility is more than a marketing goal. It can help connect someone with information, support, or treatment options when they need them.
We built an SEO foundation that supports EDAM’s statewide mission while giving its educational content, provider listings, events, and resource pages more opportunities to be found.
Keyword and search-intent mapping
We aligned core pages with searches related to eating disorder help, treatment, education, advocacy, professional resources, and provider support in Maine.
Page-level optimization
We revised SEO titles, meta descriptions, page headings, URLs, image descriptions, and on-page copy to improve clarity for both people and search engines.
Expanded resource content
Thin or outdated pages were reorganized and strengthened with more useful information, clearer language, and direct pathways to related resources.
Internal linking and site architecture
Related pages were intentionally connected so visitors can continue exploring while search engines can better understand the website’s content structure.
Local citation building
We established and updated relevant online listings with consistent organizational information to reinforce EDAM’s legitimacy and connection to Maine.
A foundation for future growth
The updated structure gives EDAM room to continue publishing resources, expanding its directory, promoting events, and targeting additional search topics over time.
A website that finally reflects the importance of EDAM’s work.
EDAM now has a cohesive, modern, and easier-to-navigate digital home that can serve community members, providers, educators, and advocates throughout Maine.
The redesign brought the organization’s visual identity, messaging, resource structure, provider directory, event content, and search strategy into one connected system.
Just as importantly, the new website is designed to grow. EDAM can add resources, publish educational content, welcome new providers, promote future conferences, and expand its community impact without having to rebuild the foundation each time.
A more cohesive brand
Consistent visuals and messaging now communicate trust, compassion, professionalism, and community.
A more intuitive website
Visitors have clearer pathways based on whether they are seeking help, supporting someone, finding a provider, or getting involved.
A stronger search foundation
Core pages, events, resources, and provider listings have been structured to support long-term organic visibility.
A more sustainable system
Reusable layouts and content systems make it easier for the volunteer-led organization to maintain and expand the site.
Need a website that can hold the full depth of your work?
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