CV Wellbeing
Brand identity design, Squarespace website development, content strategy, and long-term SEO support for a growing weight-inclusive nutrition practice serving clients across New England.
A long-term brand and marketing partnership built for sustainable growth.
CV Wellbeing is our sister company and a collective of HAES-aligned dietitians offering compassionate nutrition counseling throughout Maine and across New England.
We work alongside their team to build and maintain a brand presence that reflects their mission: inclusive, client-centered care rooted in body respect, evidence-based nutrition, and healing relationships with food.
Our work includes ongoing Squarespace website design, nutrition branding, SEO management, marketing strategy, content development, and local visibility support.
Weight-inclusive nutrition care throughout Maine and New England.
CV Wellbeing is a weight-inclusive nutrition counseling practice offering in-person services in Maine and New Hampshire, along with virtual care throughout New England.
Rooted in Health at Every Size®, intuitive eating, and evidence-based care, their team of registered dietitians supports clients navigating eating disorders, chronic health conditions, pediatric nutrition, digestive concerns, body image, and complex relationships with food.
Their work helps clients build more peaceful and sustainable relationships with food and their bodies without relying on rigid diets or weight-centered care.
Their brand needed to communicate the depth of their clinical work while still feeling welcoming, human, and accessible.
A cohesive brand and marketing system that could grow with the practice.
CV Wellbeing needed nutrition branding and marketing support that reflected the full scope of a multidisciplinary, team-based practice. With growing demand for both in-person and virtual services, the website needed to support multiple clinicians, specialties, locations, and states.
They also needed ongoing website updates, SEO management, and local marketing strategy to improve visibility throughout Maine and New England.
Consistent messaging across platforms, streamlined service pages, clearer navigation, and stronger calls to action were essential for helping prospective clients understand the practice and connect with the right dietitian.
A connected strategy across branding, website design, content, and SEO.
Rather than treating each channel as a separate project, we created a cohesive system designed to strengthen recognition, trust, and discoverability over time.
A recognizable visual identity
We refined the brand visuals, typography, website styling, and messaging to better reflect inclusive, compassionate nutrition care for clients of all ages and backgrounds.
A flexible Squarespace website
We designed and continuously update a site structure that supports clinician bios, specialty pages, location pages, resources, blog content, and clear pathways for prospective clients.
Search strategy for sustainable growth
We developed keyword-focused service pages, state pages, location pages, blog content, internal links, metadata, schema, and ongoing technical improvements.
Content that supports trust and recognition
We help shape platform-specific content and messaging that reflects the practice’s voice while supporting education, engagement, and brand consistency.
Stronger reach in key communities
We support Google Business Profile optimization, local pages, location-based keywords, citation consistency, and visibility for in-person offices and virtual services.
A brand that continues to evolve
We regularly review performance, identify new search opportunities, update website content, and adapt the strategy as the practice adds clinicians, specialties, and locations.
Clear messaging for a practice with many services and specialties.
The website was designed to help visitors quickly understand who CV Wellbeing supports, where care is available, and which dietitian or service may fit their needs.
Building visibility through consistent, long-term optimization.
CV Wellbeing’s SEO strategy is designed around how prospective clients search for weight-inclusive nutrition care, eating disorder support, specialty services, and local dietitians.
The strategy continues to evolve as the practice expands its team, service offerings, physical locations, and telehealth reach.
Keyword strategy
We identify search opportunities across eating disorder care, intuitive eating, pediatric nutrition, chronic conditions, digestive health, and location-based dietitian searches.
Service page development
We build dedicated pages for specialties so prospective clients can understand the service while search engines can clearly identify the page topic.
State and location pages
We create targeted pages for in-person offices and virtual care throughout Maine, Massachusetts, New Hampshire, Vermont, and the wider New England region.
Blog content optimization
Existing and new blog posts are aligned with relevant keywords, updated search intent, internal links, and clearer calls to action.
Technical and on-page SEO
We continuously refine metadata, headings, URLs, image descriptions, page structure, schema, indexing, and internal linking.
Performance monitoring
Search Console and website analytics help us understand what is working, identify new opportunities, and make informed updates over time.
More search visibility, more website traffic, and more client inquiries.
Since launching the updated branding, SEO strategy, and content marketing approach in November 2024, CV Wellbeing has experienced measurable growth across organic search and prospective-client engagement.
More inquiries
A threefold increase in average monthly client inquiries.
More impressions
Growth in visibility across organic Google search results.
More clicks
Increased website clicks from Google Search.
Ranking improvement
A 3.4-position improvement in average organic search ranking.
Results reflect changes observed following the updated branding, website, SEO, and content strategy. Marketing performance can vary based on market conditions, competition, location, services, and continued implementation.
More than a one-time website launch.
CV Wellbeing continues to grow, which means the website and marketing strategy need to grow alongside it.
Our long-term partnership allows us to build on earlier momentum, respond to new priorities, and keep the brand aligned as the team expands.
- New clinician and team-member pages
- Additional specialty and service pages
- New state and location-based landing pages
- Ongoing blog and keyword strategy
- Google Business Profile and local visibility support
- Website design improvements and custom Squarespace code
- Analytics review and search-performance monitoring
A flexible brand, website, and SEO system that can continue evolving with the practice.
Looking for ongoing marketing and SEO support for your nutrition practice?
We help dietitians and weight-inclusive providers create cohesive brands, strategic websites, and long-term search visibility without losing the heart of their work.