Behind CV Brands — Your Values-Aligned Marketing Team
We’re a small team of healthcare marketing experts specializing in branding, SEO, design, and social media, all tailored for weight-inclusive providers. We help dietitians and health professionals build thriving, values-aligned practices and connect with the people they’re here to support.
Our Story
We Built the Marketing Support We Wished More Providers Had
CV Brands grew from firsthand experience building and growing weight-inclusive healthcare practices.
We saw how often thoughtful, highly skilled clinicians struggled to find marketing support that understood the nuance of their work. Generic healthcare marketing can flatten complex care into buzzwords, rely on fear-based messaging, or overlook the importance of accessibility, inclusion, and trust.
We wanted to offer something different: strategic marketing grounded in a real understanding of private practice, healthcare, eating disorder care, and weight-inclusive values.
Our Collective Expertise
Strategy, design, and healthcare experience under one roof.
Our different areas of expertise work together to create brands and websites that feel thoughtful, cohesive, and built for the realities of private practice.
Firsthand private-practice insight
Our team includes weight-inclusive dietitians who understand the realities of building, running, and marketing a healthcare practice.
Strategic visibility
We combine SEO, copywriting, content planning, and local search strategy to help the right people discover your work.
Thoughtful design
Our branding and websites are designed to feel distinctive, accessible, and aligned with the experience you want clients to have.
Values-aligned collaboration
We take time to understand your language, your community, and the nuance of your services instead of forcing your practice into a generic marketing formula.
Carolyn Milles, RDN, LD
+ Brand & Medical Marketing Consultant
+ Weight-Inclusive DIETITIAN & Owner OF CV Wellbeing
Carolyn brings extensive experience working with businesses of all sizes, from local entrepreneurs to Fortune 500 corporations. As the founder of CV Wellbeing and CV Brands, she specializes in medical marketing, private practice branding, and strategic business development. Carolyn has successfully built a thriving nutrition therapy practice in Maine, giving her firsthand knowledge of the challenges private practices face in establishing their online presence and attracting ideal clients.
By expanding her presence in the wellness community, Carolyn understands the importance of creating impactful marketing strategies that resonate with both businesses and clients. She holds a B.S. in Marketing from the University of Tampa and completed her Didactic Program in Dietetics at Simmons College, blending her expertise in marketing and healthcare to drive results.
Alison Swiggard, MS, RDN, LD
+ SQUARESPACE WEB DESIGNER & SEO Consultant
+ Weight-Inclusive DIETITIAN at CV Wellbeing and In Good Company Nutrition
Alison brings together website design, SEO strategy, digital marketing, and firsthand experience as a weight-inclusive dietitian. She helps healthcare professionals create websites and online marketing strategies that feel clear, cohesive, and aligned with the values at the heart of their work.
Her expertise includes Squarespace website design, search engine optimization, keyword research, schema implementation, website copy, local SEO, and social media strategy. She understands how thoughtful design and strong search visibility work together to help practices connect with the people they’re best equipped to support.
Passionate about fostering inclusivity, Alison is dedicated to making the healthcare and wellness community a welcoming space for bodies of all sizes. Originally from Philadelphia, she earned her undergraduate degree at Penn State University before completing her didactic program and master’s degree in nutrition at Simmons University, where she focused on eating disorders and weight-inclusive care practices. She is a member of the Maine Academy of Nutrition and Dietetics (MAND), the International Federation of Eating Disorder Dietitians (IFEDD), the International Association of Eating Disorder Professionals (IAEDP), Eating Disorders Association of Maine (EDAM), the Association for Weight and Size Inclusive Medicine, and the Association for Size Diversity and Health (ASDAH).
Meghan Lambert
+ Brand & SQUARESPACE web DESIGNER
+ Owner of MeghanLambert Design Studio
Meghan has over a decade of experience in the design industry, working with clients across the globe in health and wellness, private practice, and other industries. She specializes in creating thoughtful brand designs and optimized websites that enhance visibility and foster meaningful connections. Meghan believes that good design should be accessible to all and, when paired with strategic marketing, can drive impactful results and client growth.
As a lifetime Mainer, Meghan earned her B.F.A. from the Maine College of Art before establishing her independent design studio, where she combines branding expertise with a deep understanding of web design for private practices and wellness-focused businesses.
Small Team, Specialized Focus
Marketing Shaped By a Real Understanding of Your Work
We’ve helped dietitians, therapists, nonprofits, and healthcare organizations create clearer brands, more effective websites, and stronger search visibility while staying grounded in the values at the heart of their work.
Free SEO Snapshot for Your Squarespace Practice Website
Drop your Squarespace site URL and we’ll send a brief, no-pressure SEO overview — what’s working, what might need tuning, and what could help more of your ideal clients find you.