When someone searches “dietitian near me” or “therapist in my area,” Google is making fast decisions about trust, relevance, and location. This guide breaks down how local SEO actually works for health professionals and how to show up in near-me searches, Google Maps, and AI-powered results without sounding salesy or chasing trends.

The clients who reach out to your private practice are not random. They are responding to the language, values, and clarity (or lack of clarity) in your messaging. This post breaks down the most common messaging gaps on private practice websites and explains how aligned, values-led copy helps your site act as both a filter and a magnet for the clients you are best equipped to support.

Google Search Console is one of the most powerful free tools for understanding how clients find your website. This post walks providers through what it does, why it matters, and how to set it up without needing technical expertise.

A Services page is not just a list of offerings. It should help potential clients feel understood, supported, and ready to take the next step. In this guide, we break down what to include on a Services page for dietitians and therapists so it feels human, aligned, and SEO friendly.