Branding, Website Design, SEO Strategy + Social Media Support
Ally Green Nutrition
When we started working together, Ally already had a strong clinical voice and a clear sense of who she wanted to support. What she wanted was an online presence that felt aligned with that work.
We partnered to shape a brand, website, and SEO strategy that felt cohesive, intentional, and true to her approach.
The Work
This project centered on building infrastructure. We developed a cohesive brand identity, mapped website strategy, refined messaging, and implemented SEO foundations so her digital presence could support both current referrals and future growth.
Brand identity and cohesive visual system
SEO foundations and internal linking plan
Website structure and page strategy
Social content guidance for brand consistency
Visual Direction and Brand Identity
Ally’s brand needed to feel gentle without feeling vague.
We leaned into soft sage greens paired with grounded teal to signal clinical credibility. Warm orange accents bring approachability and energy without overpowering the space. The typography feels editorial but friendly. Rounded shapes and subtle floral elements soften the overall tone while still maintaining structure.
The result is a visual identity that feels welcoming and steady.
Homepage Strategy
The homepage was designed to communicate three things within the first few seconds:
This is weight inclusive care
This is specialized support
You are safe here
We structured the hero section to lead with clarity. “A gentler approach to nutrition counseling.” From there, we layered in clear service positioning around eating disorders and digestive health. We used intentional white space to reduce overwhelm and built a visual hierarchy that guides the eye naturally. The call to action feels confident but warm.
Every section was built to reduce friction and build trust.