The Anatomy of a Great Services Page for Dietitians & Therapists

A well-designed Services page does more than list what you offer. It helps potential clients understand how you help, who you help, and what it feels like to work with you. This is far beyond an informational page. This is an emotional, reassuring, connection-building page. Very often, it is the most important page after your homepage.

If your Services page only lists session types or pricing, you could be missing an opportunity to help clients feel seen, build trust, and take the next step toward working with you.

This guide will walk through how to create a Services page that attracts aligned clients and supports both referrals and SEO, while still honoring your values as a weight-inclusive provider.

Why a Strong Services Page Matters

For dietitians and therapists, people are not just purchasing a service. They are buying support, safety, and understanding. So many of your visitors have had past experiences of feeling judged, misunderstood, or dismissed by healthcare. Your Services page needs to feel human, validating, and relational. They need to see themselves in what they read.

A strong Services page can help:

• Build trust and reassurance

• Improve discovery with keywords such as “nutrition counseling”, “telehealth therapy”, “PCOS support”, “eating disorder counseling”, “trauma informed therapy”, and “virtual dietitian”

• Provide clear next steps to contact or book

The Core Elements of a Great Services Page

1. A Compassionate Introduction

Instead of jumping straight into services or packages, begin with a short introduction that centers the reader.

Example:
Maybe you have spent years feeling overwhelmed with food. Or maybe your relationship with your body has felt confusing or exhausting. You want support but you also want to feel understood.

2. Who You Help and What You Help With

This helps your visitor quickly know if they are in the right place. Use everyday language, not medical terms only.

Example:
I specialize in supporting teenagers and adults who are feeling stuck in cycles of restriction and guilt. This includes clients struggling with binge eating, body image distress, ADHD-related eating challenges, anxiety about food, and burnout from constant advice on nutrition.

You don't have to list all of the services. Allow them to recognize themselves within your description.

3. Why This Work Matters

Share your approach and what sets your support apart. This can include your guiding lens, such as weight inclusive, trauma informed, HAES aligned, neurodivergent affirming, compassion focused. This tends to also be SEO-friendly, as you naturally include key phrases without sounding salesy or feeling like a checklist.

Example:
My nutrition counseling blends science, nervous system awareness, and gentle curiosity. I believe that progress happens through connection, not control. I don't prescribe diets. Instead, I help you rebuild trust, create flexible routines, and support both physical and emotional nourishment.

4. Services Breakdown

Now, you introduce your actual offerings. Organize them clearly and use terms people search for.

Common keywords for dietitians:

• Virtual nutrition counseling

• Nutrition therapy for eating disorders

• PCOS nutrition support

• ADHD-friendly meal planning

• Sports nutrition

• Digestive health support

Common keywords for therapists:

• Telehealth therapy

• Anxiety and trauma counseling

• Eating disorder therapy support

• Body image therapy

• ADHD and executive functioning counseling

For each service, include:

• Who it is for

• What sessions look like

• Anticipated outcomes or experiences for clients

• How it helps

Use gentle language that focuses on process and support rather than quick fixes.

5. Frequently Asked Questions

FAQ sections are great for SEO and for reassuring people with common concerns. Some examples of powerful questions include:

• How do I know if I am ready to start?

• What happens in the first session?

• Do we focus on weight?

• Can we meet virtually?

• Do you take insurance or provide superbills?

• What if I have sensory or food anxiety?

• Is this okay, even though I am not ready for recovery, yet tired of feeling stuck?

6. What It Feels Like to Work Together

This could be a short paragraph or a testimonial. It helps readers imagine themselves in the experience.

7. A Clear Call to Action

End with a simple next step. It should be an invitation, not pressure.

Example:
If you're interested in exploring how we might work together, I'd be delighted to support you in discovering what support could look and feel like for you. You can schedule a free consultation or message me with questions.

SEO Tips for Services Pages

• Headings such as Nutrition Counseling in Maine and Telehealth Therapy for Anxiety Support will suffice instead of simply “Services.”

• Include your state licenses, as many people will search for dietitian in Connecticut or telehealth therapist in New Hampshire.

• Use terms such as virtual, online, weight inclusive, intuitive eating, trauma-informed, or body image support.

• Make sure each service section has a keyword-rich heading.

It's not just about what you offer on a Services page; it's about how you help people feel seen, supported, and ready to take that first brave step. When clarity and compassion are woven into the words, it becomes one of the most powerful tools on your website. If your current Services page feels more informational than relational, you are not alone. We help weight inclusive providers create websites that feel safe, human, and SEO friendly without feeling sales driven or scripted. From copywriting and layout to SEO strategy and keyword research, we help your services page show up in search results while still sounding like you.

If you want your Services page to help clients feel understood, supported, and ready to reach out, we would love to help.

Let’s create something meaningful.
Reach out to design or optimize your Services page with SEO, storytelling, and compassion at the center.