Wilfong Nutrition
A refreshed brand, strategic Squarespace website, and search foundation for a weight-inclusive dietitian ready to grow her Austin-based nutrition practice.
A more cohesive digital presence for a growing nutrition practice.
We partnered with Wilfong Nutrition to create a brand and healthcare website that reflected the practice’s core values of inclusivity, empowerment, and peace with eating.
The project brought together visual identity, website strategy, search optimization, service messaging, and lead generation. Each part of the experience was designed to help prospective clients understand the practice, explore their care options, and feel more confident taking the next step.
The website needed to reflect more than eating disorder care. It needed to clearly communicate the full depth of Wilfong Nutrition’s growing services and expertise.
Compassionate nutrition counseling rooted in respect.
Anne Wilfong, RDN, LD, CEDS, is the founder and lead dietitian at Wilfong Nutrition, a private practice based in Austin, Texas, serving clients statewide through both in-person and telehealth sessions.
Anne and her team provide compassionate, evidence-based nutrition counseling to help clients heal their relationships with food and their bodies.
As the practice expanded, the existing website and brand no longer fully represented the range of services, accessibility, and expertise available to clients.
A brand, website, and search strategy designed to work together.
We focused on creating a clear, cohesive experience that would support both the practice’s current clients and its continued growth.
Website Strategy
We reorganized the website around the questions prospective clients were most likely to have, including services, insurance, specialties, and how to begin care.
Brand Identity
We refreshed the logo and visual direction to feel calming, inclusive, professional, and aligned with the practice’s weight-inclusive approach.
Squarespace Design
We created an intuitive, responsive website that clearly communicates services, insurance information, and next steps.
SEO Strategy
Keyword research informed page structure, headings, service language, metadata, and content opportunities throughout the site.
Service Expansion
We clarified the practice’s expanded offerings, including diabetes and digestive health nutrition counseling alongside eating disorder care.
Lead Generation
We developed a lead magnet and clearer calls to action to create more opportunities for prospective clients to connect with the practice.
Calm, established, and welcoming.
Wilfong Nutrition’s visual identity needed to communicate clinical expertise without feeling rigid or overly medical. We created a warmer and more cohesive system that felt approachable for clients while supporting the credibility of a growing practice.
The refreshed identity gives the practice a consistent foundation across the website, educational materials, lead magnet, and future marketing.
- A refreshed logo with a more polished visual presence
- A calming and inclusive color direction
- Clear typography and accessible content hierarchy
- Consistent buttons, cards, headings, and calls to action
- A flexible visual system that can grow with the practice
Create a brand experience that feels peaceful and approachable while still communicating expertise and trust.
Clear information without clinical overwhelm.
The website was reorganized to help prospective clients quickly understand who the practice serves, what support is available, and whether their insurance may be accepted.
A broader picture of care
The website now more clearly communicates support for eating disorders, diabetes, digestive concerns, and complicated relationships with food.
Clearer insurance messaging
Insurance information was made easier to find and understand, reducing uncertainty for prospective clients before they inquire.
More visible expertise
Anne’s credentials, values, team, and weight-inclusive approach are woven throughout the website to build trust and connection.
Stronger paths to inquiry
Calls to action, contact pathways, and lead-generation opportunities were placed throughout the site with greater intention.
Helping more aligned clients discover the practice.
We conducted keyword research to understand how prospective clients were searching for nutrition counseling in Austin and throughout Texas.
Those findings shaped the website structure, service descriptions, page headings, metadata, and supporting content so the practice could appear for a broader and more relevant range of searches.
Keyword and audience research
We identified relevant searches connected to eating disorder care, digestive health, diabetes nutrition, weight-inclusive care, and dietitian services in Austin.
Service-page strategy
We clarified the purpose of each major page and aligned its content with the specific needs and questions of prospective clients.
SEO-informed copy
Service language was rewritten to feel natural and client-centered while still giving search engines stronger context.
Page-level optimization
We strengthened page titles, meta descriptions, headings, image descriptions, URLs, and internal links throughout the website.
Lead magnet integration
A downloadable resource created another way for potential clients to engage with the practice before scheduling a session.
A foundation for continued growth
The updated website gives Wilfong Nutrition room to add new services, resources, team members, and search-focused content over time.
A stronger search presence brought the practice greater visibility.
After keyword-informed updates launched in December 2024, Wilfong Nutrition began appearing more frequently in Google Search. The improved website structure, clearer service messaging, and SEO-optimized copy helped connect the practice with a broader group of potential clients.
Increase in daily impressions
Average daily Google search impressions more than doubled following the website and SEO updates.
Improved average position
Average ranking position improved from 49.8 to 34.3, helping the practice move closer to more visible search placements.
Search performance reflects the period following the December 2024 website and SEO updates. A slight decrease in click-through rate can occur as a website begins appearing for a broader range of searches, while overall impressions and visibility continue to increase.
A cohesive online presence built for the practice’s next chapter.
Wilfong Nutrition now has a brand and website that more accurately reflect its expertise, expanded services, and commitment to weight-inclusive care.
The updated digital experience makes it easier for clients to learn about services, understand insurance options, explore the practice’s approach, and take the next step toward care.
It also gives Anne and her team a more sustainable foundation for continued growth, new resources, and future marketing.
A clearer brand identity
The refreshed visual system communicates calm, professionalism, inclusivity, and trust.
A more intuitive website
Prospective clients can more easily understand services, coverage, specialties, and next steps.
A stronger search foundation
Keyword-informed pages and site structure support greater visibility for relevant nutrition searches.
More room to grow
The website can support additional services, resources, team members, and marketing efforts over time.
Ready for a brand and website that reflect where your practice is going?
We help weight-inclusive dietitians and healthcare professionals create cohesive brands, strategic Squarespace websites, and search foundations designed for meaningful growth.