Nutrition Branding + Ongoing Web and SEO Support for Dietitians
Brand Identity Design, Website Development, and Ongoing SEO Strategy for a nutrition private practice. Our sister company, CV Wellbeing, is a collective of HAES-aligned dietitians offering virtual nutrition counseling across New England. We work to build and maintain a brand presence that reflects their mission: compassionate, client-centered care rooted in inclusivity, body respect, and healing relationships with food. Our work includes continuous Squarespace website design, marketing strategy, and SEO management to support sustainable growth and community connection.
About CV Wellbeing
CV Wellbeing is a weight-inclusive nutrition counseling practice offering in-person services in Maine and virtual care across New England. Rooted in Health at Every Size®, intuitive eating, and evidence-based care, their team of registered dietitians supports clients with eating disorders, chronic conditions, pediatric nutrition, and more — empowering individuals to foster a peaceful relationship with food and body.
What They Needed
CV Wellbeing needed cohesive nutrition branding and marketing support that reflected the full scope of their team-based practice. With growing demand for both in-person and virtual services, they needed ongoing web design updates, SEO management, and a strategy to improve local visibility across Maine and New England. They also needed consistent messaging across platforms, streamlined service pages, and clear calls-to-action to better reach clients seeking inclusive nutrition care.
Our Approach
Updated visuals and messaging to reflect inclusive care
Branding & Design
Platform-specific strategy to grow reach and engagement
SOCIAL MEDIA
Refreshed blog content and keywords to boost search visibility
SEO OPTIMIZATION
What Happened Next
Since launching updated branding, SEO strategy, and content marketing in November 2024, CV Wellbeing has seen a measurable boost in performance and client engagement. The work led to a dramatic increase in visibility, reach, and inquiries, including:
3x increase in monthly client inquiries
+250% increase in impressions across organic results
+107% growth in clicks from Google Search
3.4-point improvement in average search ranking position