Why Am I Getting Zero Traffic on My Private Practice Website?
If you launched your private practice website on Squarespace, hit publish, and then… nothing happened, you are not alone.
No inquiries. No Google traffic. Maybe a handful of visits that are definitely just you.
This can feel confusing, especially when your website looks good, reflects your values, and clearly explains your approach. Many weight-inclusive healthcare providers assume that if a site is well written and thoughtfully designed, people will find it.
Unfortunately, that’s not how search engines work.
A quiet website does not mean your work is unimportant or that you “did SEO wrong.” It usually means your site is missing a few structural pieces that help Google understand who you are, who you help, and when to show your site in search results.
Let’s walk through the most common reasons private practice websites on Squarespace get zero traffic, and what actually helps.
First, this is normal (especially on Squarespace)
Squarespace is a solid platform. We exclusively work with Squarespace sites because they are stable, accessible, and well-suited for private practices.
But Squarespace does not do SEO for you.
What it does:
Provide clean templates
Handle technical basics like mobile responsiveness
Allow SEO customization
What it does not do:
Decide what keywords you should target
Tell Google what your site is about
Build authority or visibility on its own
If your site is new or has never been optimized intentionally, zero traffic is a common and expected starting point.
Reason 1: Your website is beautiful, but not keyworded
This is the number one issue we see.
Many private practice websites are written for:
Humans
Referrals
Therapists and colleagues
People who already know what they’re looking for
Google works differently. Google needs clear, specific language that matches what people actually search.
For example:
“Support for healing your relationship with food” is values-aligned
“Eating disorder dietitian in New Jersey” is searchable
If your site only uses poetic or values-based language without pairing it with searchable terms, Google doesn’t know when to show it. This is not about abandoning your voice. It is about translating it.
Reason 2: Your homepage is trying to do everything
On Squarespace sites especially, the homepage often becomes the emotional center of the site.
It tries to:
Explain your philosophy
Speak to multiple audiences
Hold nuance
Share your story
Act as every service page at once
From an SEO standpoint, this causes problems.
When your homepage targets:
Eating disorders
Hormones
GI issues
Trauma
Virtual care
Multiple states
…it competes with your own pages and confuses search engines. Your homepage should have one primary job, not ten.
Reason 3: You don’t have clear service pages
Google does not rank vibes. It ranks pages.
If your services are listed as:
A paragraph
A dropdown
A general “Work With Me” page
Google has very little to work with.
Strong Squarespace sites usually have:
A dedicated page per main service
One clear topic per page
Language that matches how people search
Internal links pointing to those pages
This structure is often missing entirely, even on well-designed sites.
Reason 4: Your site isn’t geographically anchored
Even fully virtual practices need location signals.
Google still wants to know:
Where your business is based
Where you are licensed
Who you can legally work with
Without this, your site floats in search results without a clear home.
This is especially common for:
Telehealth-only practices
Providers licensed in multiple states
Practices avoiding location language out of fear it feels “spammy”
Geography is not a trick. It is how search engines understand relevance.
Reason 5: You are unintentionally competing with yourself
This is a very Squarespace-specific issue.
We often see:
The homepage targeting the same keyword as a service page
Blog posts competing with core service pages
State pages duplicating content from main pages
When this happens, Google doesn’t know which page to prioritize, so it often ranks none of them.
This is fixable, but it requires intentional page roles and internal linking.
Reason 6: There is no internal linking strategy
Internal links are how Google understands:
What matters most on your site
Which pages support each other
How authority flows
On many Squarespace sites:
Pages exist in isolation
Blogs are not linked back to services
Important pages are buried in navigation
Even strong content can stay invisible without internal links pointing to it.
Reason 7: Your site is new or has never been indexed properly
Sometimes the issue is simply time and visibility.
Common scenarios:
The site is less than 6 months old
Google Search Console was never set up
Pages exist but are not indexed
Titles and descriptions are missing or duplicated
In these cases, Google may barely be aware your site exists yet.
SEO is cumulative. Silence early on does not mean failure.
What actually helps a Squarespace private practice get traffic
Here is what moves the needle, consistently:
Clear keyword strategy rooted in how clients search
One primary topic per page
Dedicated service pages
Geographic clarity
Intentional internal linking
Titles and descriptions written for search, not just aesthetics
Patience paired with consistency
A quiet website is not a bad website
If you are a weight-inclusive provider, you are often:
Resisting oversimplified language
Avoiding fear-based marketing
Writing thoughtfully and ethically
That is not the problem.
The problem is that Google needs help understanding your work.
SEO does not have to compromise your values. When done well, it actually protects them, by helping the right clients find you without you having to shout.
How CV Brands helps
At CV Brands, we work exclusively with Squarespace private practices in weight-inclusive healthcare. That means we understand:
How Squarespace structures pages
Where SEO lives inside the platform
How to build visibility without diet culture language
How to make your website work quietly, steadily, and sustainably
If your site feels invisible, it is not broken. It is just under-translated. And that is fixable!
