Healthcare Website Design and Brand Identity
Brand Identity Design, Squarespace Website Design, and SEO strategy for a weight-inclusive dietitian ready to grow her practice. We partnered with Wilfong Nutrition, a private practice in Austin, Texas, dedicated to helping clients heal their relationship with food, to create a brand and healthcare website design that reflected their core values: inclusivity, empowerment, and peace with eating.
About Wilfong Nutrition
Anne Wilfong, RDN, LD, CEDS, is the founder and lead dietitian at Wilfong Nutrition, a private practice based in Austin, Texas, serving clients statewide through both in-person and telehealth sessions. Her and her team provide compassionate, evidence-based nutrition counseling to help clients heal their relationships with food and their bodies.
What They Needed
Anne wanted her brand and website to better reflect the full scope of Wilfong Nutrition, including expanded services like diabetes and digestive health care. She needed clearer messaging around insurance coverage, a refreshed logo, and a lead magnet to attract new clients. We also conducted keyword research to boost SEO and help her show up for the terms her ideal clients were searching.
Our Approach
An intuitive site that clearly communicates services and insurance
Website Design
A refreshed logo and visual style rooted in inclusivity and calm
Brand Identity
Keyword-rich site to boost visibility and attract ideal clients
SEO Strategy
What Happened Next
After launching keyword-informed updates in December 2024, including SEO-optimized copy, clearer service descriptions, and a lead magnet, Wilfong Nutrition saw a 111% increase in average daily search impressions and a notable improvement in average ranking position (from 49.8 to 34.3). These gains helped bring more visibility to Anne’s weight-inclusive, insurance-friendly nutrition practice. While the click-through rate dipped slightly (a common trend with broader exposure), overall traffic and reach improved, putting her in front of more of the right clients.